Design is Communication

For much of my life I have enjoyed changing how things look. I have always felt that all made objects have a message to share. Whether it is the emotional tone of aggressiveness a sports car may have, or the functional layout of a calculator. All man made things are vehicles of communication. It is how we present that message largely determines the effectiveness of the method.

It is this approach I take to design and development and frankly, the reason why I design. I can think of no better way to help those around me but by creating more effective means of communication no matter what the message is.

There are those who will argue that design is about aesthetics, and the graphical treatment of things, that design is about makings things pretty, something you can hang on the wall like art. Or some may claim to only handle things in a very specific manner due to having a style Completely ignoring in many cases the intended goal of the piece they were originally commissioned to make.

While it is true that sometimes the objective of a message can result in very artful, beautiful and visual. It should be the best method of execution for the communication of the intended message, not the desire of the designer to make something trendy or pretty.

Communication is the key behind everything made to be seen by man. How what you say is received is up to how you present it to others. So if you have something to say and need help getting your message out there hit us up here at Launch, we’ll be glad to help you out.

The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it. - Edward R. Murrow

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