So now that we’ve completed the newly redesigned website for Southern Pest Control, we can use it as a “what not to do” case study. We aren’t poking fun at our client, but would like to make a valid point in why most businesses should take the time and revisit their websites. From our experience, small businesses have a hard time understanding the importance of investing in a professional, well functioning website. It may seem like an overwhelming project, but from a business perspective, it could mean the difference between survival. The days of doing it yourself may be over if you want potential clients to reach out to you. So forget what your mother told you, looks (along with brains) do matter.
Southern Pest Control and its sister company Sovereign Pest Control provide quality termite and pest control services to over 27,000 homeowners in Virginia, Maryland, Georgia, and Texas each year. When they approached us a few months ago, we were surprised to discover how big they really were as far as customer base. The reality is that all we had to go on before our kick-off meeting was their website.
They compete with some of the nationally-recognized pest control companies and desperately needed a makeover. We delivered them a clean, easy-to-navigate site that will help them retain their current customers and welcome new ones.
