On the heels of a very productive summer for Launch came the whirlwind of an equally busy fall. A great amount of time was spent preparing for the launch of two websites, and we are very proud to present them.
When Launch took on real estate development group The Breeden Company’s site redesign, it had not been changed since it was originally built in 1997. Not only was the design the same, but the functionality was outdated as well. The most visited pages on the old site were the apartment pages, but they were rarely updated and the formatting was often inconsistent. The old site also did not match the brand’s core values or personality.
We redesigned the site to offer more engaging content, extensive property profiles and image gallery rotators. The new site was both traditional and professional, and completely in line with the current brand perception of The Breeden Company. Lastly, the site also offers a comprehensive Content Management System that allows for different user levels, content/image editing and dynamic searching.
Check out the full site at http://www.thebreedencompany.com/
The Breeden Company
Before
After
Similar to The Breeden Company, LTD Hospitality Group had an old website that did not match the recent rebranding and modern approach they were trying to take. The old website was done in-house and managed with a database of hotels, but it was very difficult to use. Launch created a fresh design for LTD that represented their brand and new direction. The new site can be easily managed with the Drupal Content Management System and has a comprehensive “Careers” page.
LTD Hospitality Group
Before
After
Check out the full site at http://ltdhospitality.com/
