“If and when there is no role for the future, we exist in cliche, memory and repetition.”
For some reason, that phrase is so deeply enscribed into my memory from my college days, it could almost be a tagline if my memories were every downloaded into outline form. I have no clue who wrote it, or which professor forced me to memorize it. But it recently resurfaced as I viewed the latest video edition of “Everything is a Remix”.
Being in an industry where we are constantly forced to “tap into” the sub-stream of consumer knowledge and pull out the golden nugget, I would have to agree with this statement. The same goes for designing something so unique that it sparkles with newness and insight. Good advertising is just that. If you can tap into the magical subconscious central database, you can tell the story from there.
These are amazing comparisons. A lot of them I had no idea existed before — or at least not that I remember.