Until the Digital Age, type design was a specialized occupation. Digitization opened up typography to new generations of visual designers that relied on computers to hone their skills – ultimately removing the art from the craft. If you are a designer here at Launch, it’s probably been brought to your attention that the consensus from the older generation is that our designs often lack typographic clarity – and he’s probably right. Years ago I was trained by the Jedi-Type masters Ben Day, Rob Carter and Phil Meggs. I’m thinking that we all should revisit the manual.
If you aren’t sure where you are in your skill-set. The quizzes below might help you determine where you stand…
Your mission is simple: achieve pleasant and readable text by distributing the space between letters. Typographers call this activity kerning. Your solution will be compared to typographer’s solution, and you will be given a score depending on how close you nailed it.
If you’re a designer that loves food, are familiar with fancy Font names, and harbor a quiet love for the finest artisanal fromage – this quiz should be a no-brainer. For the rest of us, let’s just say there’s a LOT of cheese in the world.